ABSTRACT
During the Covid-19 health crisis, global food consumption, especially that of pork products, experienced strong disruptions in a short time. The consumption per distribution channel of pork products and meat from other species was monitored by combining two complementary data sets. The Nielsen retailer panel provided automatic data collection from weekly cash registers for supermarkets and drive-through pickup while the KantarWorldpanel consumer panel released monthly data of at-home consumption behavior based on purchasing data in all distribution channels. Before the Covid-19 pandemic, out-of-home catering consumption was estimated to have an approximately 15% market share by volume within the pork sector. The almost total lockdown in France resulted in consumption being diverted to at-home supply chains. Consumers' search for proximity and social distancing has helped accelerate the fragmentation of distribution, favoring online distribution channels and alternative supermarkets to physical points of sale. Against a backdrop of a pronounced decrease in meat consumption over the past 10 years, fresh pork and self-service cold meats have served as safe-haven products in a context of reallocation of deli counter spending. Analysis of this atypical period of consumption leads to questioning the persistence of these behaviors in the medium term, both in terms of the products offered and the distribution channels.